Instagram Update
Instagram has adopted a new feed preview that uses a 3:4 aspect ratio (like 1080×1350 pixels), which is a significant change from the previous square previews. This change allows taller portrait posts to show more of their content in the grid view, providing more space for creators to design their feeds and better showcase vertical photos and videos. While the update is rolling out gradually, it is recommended to optimize content for this new 4:5 portrait format and place important elements in the center to ensure they remain visible on both older and newer grid views.
What the New Update Means
Taller Posts in the Grid: The most significant change is that the profile grid preview now shows more of a 4:5 (or 3:4) portrait post, rather than heavily cropping it into a square.
More Vertical Space: This new format provides more vertical display space in the grid, allowing taller images and videos to be more prominent.Gradual Rollout:
The update is still rolling out to users, so you may see both the new and older grid styles on different accounts.
What This Means For Us?
Graphics – Reels – Social Media Posts
- Design for 4:5 Ratio: Focus on creating new content in a 4:5 (1080 x 1350 pixels) format.
- Center Key Elements: For both new and existing posts, place your crucial information—like text, calls-to-action, or logos—within the central portion of your image.
- This central area is visible on both the new 3:4 grid and the older square preview.
- Use Padding: When designing in the 4:5 format, leave extra space around the edges of your graphics. This padding helps prevent important elements from being cropped off on the older grid preview.
