Instagram just announced on their official blog that users will now be able to share up to 60 seconds of video content on their pages. That is a whopping 45 extra seconds to create, record, and share your favorite clips from concerts, events, and or other special moments. This change may prove huge for churches, non profits, and pastors who have struggled in the past to trim down their sermon points into ten seconds video clips that lost the original meaning of the sermon/message. Other changes Instagram introduced included an update on their IOS platform that would allow users to record multiple clips that can be merged together to create one 60 second video clip. This isn’t new technology, the feature was actually removed by Instagram but it seems they have decided to bring it back for their users! Here’s a quote directly from the Official Instagram Blog:
the last six months, the time people spent watching video increased by more than 40 percent. And longer videos mean more diverse stories from the accounts you love, whether it’s Selena Gomez (@selenagomez) hanging out with friends or beauty star Bretman Rock’s (@bretmanrock) latest makeup tutorial.
For iOS, we’re also bringing back the ability to make videos out of multiple clips from your camera roll. To learn more about multi-clip video on iOS, check out the Instagram Help Center.
Longer video on Instagram begins rolling out today and will be available for everyone in the coming months. Multi-clip video is available this week as part of Instagram for iOS version 7.19 in Apple’s App Store.